- With "Just Take" we have a service system experience where simplicity and reliable information makes a new experience in shopping as just getting the products and paying for just walking out of the store.

- The idea of creating a new system and experience for in-site stores was an exciting design challenge. The actual payment systems are old fashioned and time-consuming.

- The way we interact with commerce it's been changing with new technologies and social network behaviors. BancaSella decided to innovate the payment system with the new Beacon technologies.